How does Indistr work?

So when we saw our friend, Josh Finck's previous video work, we knew we wanted him to break-down the Indistr process to the general public. I asked him if he'd mind making a "stripped down" version of how Indistr works, and he said, "no problem". Here's the end result, which we ended up using last month at the local WYCE 88.1 FM Jammie Awards. Thanks Josh! Off to SXSW!