What to price something you've created with heart and soul...always a hard decision. We don't make our sales stats public (for good reason) so its always a bit difficult for the public to know what's selling well and what isn't. But I'd like to shed a little bit of light on the subject.
I think both as consumers and artists, we are used to the $12-$15 album. Prices have been around those numbers for quite some time - but those prices are based on the old model of physical distribution with, as some of you know, quite a few hungry mouths to feed before the album actually lands in the consumers hands. The new model, one exhibited here at INDISTR, is one where the artist is of course selling directly to the public. No shipping, no printing, no jewel cases, no physical copy, no physical store, no label (!), etc. It's much more simple now. 75% to the artist, and 25% to INDISTR.
So taking all that into account, should album pricing really follow the old model? Absolutely not. Again, we don't release sales stats, but some of our best selling albums from great artists have been priced in the $5-$8 range. The artist STILL makes more than they would with the 'old' model involving labels and physical distribution...and the consumer gets a great deal on fantastic music.
Something to consider when pricing your music...and buying it as well.
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I'm pretty comfortable with paying up to $12.99 for a physical album, and no more than $10 for a digital one. That being said, I really jump for albums, both physical and digital, when they are around the $7-$8 range.
Here on INDISTR, I love seeing albums priced for consumption, and most of the one's I've picked up have been between $5 and $7 bucks. That's great, I can just have a cheaper lunch, and head home with brand new music for the commute.
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